Evaluation of Final Font

We have chosen the title 'Higher' as it represents different aspects and
attributions of the trailer. Higher can represent someones mind state, it can
represent the hierarchy of the characters which is a key underlying concept as
the runt youth is bossed around by a higher status and therefore leads himself
into trouble. It also represents and relates to a key piece of dialogue we plan
to have, when the runt youth is given an ultimatum, when he decides to work for
the gangsters, the gangsters response is "your hired", obviously it has a
different spelling and meaning but it will still be a clear relation. We
also like this font because it is simple, but gritty and descrete and requires
the audience to look into it that little bit more to understand it. This is
something which represents our ideas and the idea of the criminal world beause
criminals are always trying to hide something. As our production is not a comedy
we want to avoid the idea of anything being humorous and this font avoids that
by being edgy and mature. It can also relate to the personality of the
characters as it is bold. We can edit the font in Adobe Photoshop to make it
more unique or match it to a picture or theme we decide when designing a cover.
We can use tints of other colours and maybe intertwine pictures with
it.We believe that it appeals to our demographic audience as it is
simple and easy to understand. It doesnt defer attention from our genre either
so people won't question it, they will understand it and think it is fitting. We
asked several of our classmates and friends outside the classroom what their
thoughts on this font were and these were some of the responses we
recieved:
"Personally I like the font because it reminds me Inception and other fims like that"
"The font looks scary like it's covering something up"
"I can imagine the font on a poster or advert at a bus stop"
These comments were very useful to the group as they showed us other things
it represents outside of the production which we also aim for in the long run
such as using it in an advertising manner. This reassured us that we had chosen
the perfect font.


Our title can also compare to influential films of a similar genre such as "Snatch". As you can see the logo is very simplistic and easy to read. The simple design around the logo against a black background also looks very simple but very effective at the same time as it gives it a signiture look. This is an idea we can use to inspire our final title design.


Reservoir Dogs is also another film commonly associated with the genre which takes a different design idea but on a simple background and font. After looking at these two logos it is clearer to us we made a good choice with the font we have chosen.