This font is very modern and simple so it relates to
our production as we want am modern take on an old idea. It also relates to
older films of the similar genre, for example films such as ‘Snatch’, ‘Layer
cake’ and ‘Lock, Stock’ have very straight forward sans-serif fonts. We were
influenced by this as you can see by the lettering. The flickers that the font
has give it an arty and creative edge and looks like smoke. Smoke comes from
fire, cigarettes and other burning objects so it relates to fire and danger,
another reason why it is appropriate for our genre.
our production as we want am modern take on an old idea. It also relates to
older films of the similar genre, for example films such as ‘Snatch’, ‘Layer
cake’ and ‘Lock, Stock’ have very straight forward sans-serif fonts. We were
influenced by this as you can see by the lettering. The flickers that the font
has give it an arty and creative edge and looks like smoke. Smoke comes from
fire, cigarettes and other burning objects so it relates to fire and danger,
another reason why it is appropriate for our genre.
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