This is the poster our group created for the first ancillary task. The film poster has all the typical connotations of a film poster. It has the main title, an image which represents part of the film, reviews, a star rating and distribution information such as companies and logos of companies involved. It also shows the certificate of the film in the bottom left hand corner which is important as people who look at it will want to know if they are old enough to watch it or not. It also includes star reviews from resputable companies and reviewers such as 'Empire Magazine' amd 'Total Film' which are common features of a film poster. The fact that Callum's name is also in a large font at the top of the screen is a selling point of the film or it would be if Callum was a well known actor. Most films will use the name of the main character to help sell a film as this attracts an audience from thier fanbase and if they are well known and resputable they will already give the film some credit.
The Title font used is sans-serif which makes the poster appear more mature and as the fonts are edgy they add to the gritty connotations. If we used curly letters and serif fonts the film would appear more comedic and wouldnt be taken as seriously. The name of Callum however, is serif but it is very subtle and it is only a few lines of some letters which allows it to fit into the genre and comply with the connotations of gangster films. It also makes his name stand out more amongst the other text. The red glow behind the text "HIGHER" was also a key feature of the poster as the colour red is famously symbolic of blood and danger which are key elements of the production. The red was made by duplicating a layer of the title font and putting it behind the text. This then had a red glow applied to it which made it glow behind the original text. The fact that is also subtle makes it effective, as it is noticeable but it doesn't stand out massively. The picture we chose to use is also powerful as Callum is wearing his everyday casual clothes, in this scene it is a beige harirngton jacket. This makes it seem more relaistic and the audience might be able to feel more empathetic, especially teens who wear similar clothing. It is also a type of jacket everyone can relate to as it is common and the audience are likely to have seen someone wearing one in the past. The colour is also in direct contrast with the black background which also highlights Callum. The fact that it is beige is also important as it allows for the smoke to be seen infront of Callum, if the jacket was white the smoke may be hidden so this was important.
It is suitable and representable of our production and the genre we chose which was gangster/crime/thriller. It portrays these conventions with the dark lighting and Smokey mysterious element which you can get from the image of Callum tied up in the hostage scene. It compares with other posters of similar genre films such as pulp fiction where they have a centred image of a main character. They also use smoke in their poster off a cigarette to express danger and a risky nature to the characters, whereas we use smoke in a different manner, to portray danger and to make the texture of the room Callum is seen in seem dim and this makes Callum look vulnerable. On the pulp fiction cover, it is clear the character on the poster is not in danger, it is clear that Callum on ours is.
To create the poster we used Adobe Photoshop as this is an advanced piece of photo editing software which gave us lots of scope when wanting to add different forms of images such as texts and photos and merge them together in different layers. We could also use effects such as text shadows and blending to make the images fit smoothly and blend together as the shadows from the lettering fades out into the darkness of the background. We also used colour filters on the layers of images to make them seem more dark and dingy which is a connotation of the hostage scene and the gangster genre.
This is one poster for the film Law Abiding Citizen which we took some inspiration from. The film is of a similar genre to ours as it is a crime thriller so we used this along with other more British productions such as Lock Stock and Two Smoking barrels and we combined the kinds of themes which these types of posters used. This poster focuses on Gerard Butler who is the main character of Law Abiding Citizen by using his face as the main image and filling the screen. Similarly to ours, a picture of Callum in the chair fills up most of the screen and the focus is clearly on him as a main character. The lighting seen on this poster is also very low key and dingy which is again, similar to ours with the lighting in our picture coming from the lamp on the floor lighting up callums chin. This poster also includes some form of smoke which seems to be a common feature of any action films and is usually always present in some form, such as pulp fiction where it hasn't come from an explosion or anything of that type, but a cigarette.
No comments:
Post a Comment