The Key Marketing Points For Our Film

We will strategically market our production around its genre of a crime thriller, and will distribute merchandise accordingly, so it will be consistent with the ‘gangster’ theme of our production. We will distribute film posters that employ key crime thriller conventions such as images of characters holding or using weapons such as guns or knives, people will be able to identify the genre of the film through the poster, and thus, fans of this particular genre may be encouraged to watch it. The posters may employ a colour scheme that is consistent with the tone of the film, choosing black or dark colour codes to connote sophistication and the status of the criminal characters. Drug use, violence and vice may be key themes of our production, and we will market our film around key themes such as this, to establish a tone and impression of the film, and what movie-goers should expect from the film, this may appeal to fans of the crime genre, and may encourage them to go and watch the film, which would increase profits for our production company. We could use a synergetic method of cross media convergence to also market our production. We could create a website which would serve to advertise the film by showing trailers of the film, a link to an iTunes app, and also provide release information for our production. A link to an iPhone app would increase the revenue for the film, as it would provide media exposure of the film to target audiences, which is useful as we are a small independent production company, which means that we will not receive mainstream media attention, and will rely upon marketing techniques such as this. On posters for the film, we include the name of the director, as this may increase revenue of future spin-offs or sequels, as fans of this production may want to watch future work that the director does, which would create more profits for our independent production company.