For A2 media studies I have been analysing the trailer distributed to advertise The Incredible Hulk, a film based upon a character created by Marvel comics. The title in itself is a suggestion towards the tone and content of the film. The title “The Incredible Hulk” suggests that the film will consist of supernatural elements that seek to thrill the audience. When analysing the titles it is noticeable that the designers have deliberately rendered the term hulk in a clear, bold silver font, which is eye catching, drawing the attention of the onlooker. It is also clear that the term Hulk is rendered in capitalised letters, and is large in comparison to the other two words in the titles, “The Incredible”. The title is in great contrast to the pitch black background.
When the trailer begins it is noticeable that the creators of the trailer implemented the trademark logo’s of the companies distributing the film, it is possible that a person who is familiar with the type and quality of the films will be able to predict the quality and feel of the film, as fans of films have come to expect the type of films the production companies produce. The opening shot in the trailer takes form as an extreme long shot of mountainous scenery, coupled with dramatic, suspenseful music that is often associated with the superhero/ action movie genre. The use of this establishes the setting of the film and also provides significance to the surroundings captured in the shot. In the following shot, the main protagonist is established; he is captured displaying a facial expression that suggests that the character is in deep thought. This hints towards the possible ‘thoughtful’ persona of the character. Helicopters are next captured in a medium shot, in unison with further dramatic music; the sound of the helicopter is deliberately enhanced to create a feeling of impeding danger. It is captured in a medium shot so the onlooker can see the scene from the perspective of the people in the helicopter. A male character is then shown inside the helicopter, displaying a sinister, serious facial expression, this leads the audience to believe that this character is quite possibly the main antagonist. The main target audience of the film is males aged 12 to 50. This age range generally applies to the superhero/action hybrid genre. It can also be said that the film will appeal greatly to certain people because the Incredible Hulk franchise is a well established series that has a world wide fan base. Fans of the series will like the film, and thus the trailer will appeal to them this takes form as a unique selling point.
When the trailer begins it is noticeable that the creators of the trailer implemented the trademark logo’s of the companies distributing the film, it is possible that a person who is familiar with the type and quality of the films will be able to predict the quality and feel of the film, as fans of films have come to expect the type of films the production companies produce. The opening shot in the trailer takes form as an extreme long shot of mountainous scenery, coupled with dramatic, suspenseful music that is often associated with the superhero/ action movie genre. The use of this establishes the setting of the film and also provides significance to the surroundings captured in the shot. In the following shot, the main protagonist is established; he is captured displaying a facial expression that suggests that the character is in deep thought. This hints towards the possible ‘thoughtful’ persona of the character. Helicopters are next captured in a medium shot, in unison with further dramatic music; the sound of the helicopter is deliberately enhanced to create a feeling of impeding danger. It is captured in a medium shot so the onlooker can see the scene from the perspective of the people in the helicopter. A male character is then shown inside the helicopter, displaying a sinister, serious facial expression, this leads the audience to believe that this character is quite possibly the main antagonist. The main target audience of the film is males aged 12 to 50. This age range generally applies to the superhero/action hybrid genre. It can also be said that the film will appeal greatly to certain people because the Incredible Hulk franchise is a well established series that has a world wide fan base. Fans of the series will like the film, and thus the trailer will appeal to them this takes form as a unique selling point.
No comments:
Post a Comment